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Lauren is a twenty-two year hospitality industry veteran, who founded Dallas Detours in 2025 and serves as CEO for the growing organization that brought celebrity home tours to Dallas. The company serves both public and private tours.

Lauren also serves as President & Chief Sales Officer for REACH Meetings & Events.  Prior to founding Dallas Detours, Lauren served the hotel industry as a Director of Sales and Marketing for 15 years and received the national “Leverage” Award for sales leadership from Interstate Hotels & Resorts in 2013.

Lauren has served as an Associate Professor for two years at Collin College in the D/FW area where she taught the Introduction to Meetings & Events and Special Event Design courses. 

She has held volunteer positions within the Meeting Professionals International D/FW Chapter as a Board Member from 2009-2014 and the Society of Incentive Travel Executives from 2017-2021. Lauren earned the Certificate of Incentive Travel Professionals in 2021.  She received the honor of being recognized as Rising Star for MPI DFW in 2010 and subsequently served the MPI chapter as President from 2012-2013. As a career high accomplishment, the MPI DFW Supplier Sales Blitz, which Lauren created, won a Global Rise Award for Marketplace Excellence in 2018.

Lauren was recognized as one of Connect Marketplace’s Top 40 Under 40 in the world in 2019. Lauren served as the SITE TX President in 2020, and under her leadership the chapter was recognized with the Global Chapter of The Year, Excellence in Education and Excellence in Membership awards.  She was a graduate of the elite business community Leadership Coppell class of 2023, is 2024 Co-Chair for the Alliance of Meeting Professionals and was awarded the Top 50 Chief Sales Officers nationally in 2024 from Women We Admire.